Equity Empowerment is a solution based approach to what has been coined as “social equity” in the cannabis industry. It is the concept of building people by empowering them with effective tools, resources, and education that encourages ownership. The Equity Empowerment model creates a multifaceted strategy towards positive change in communities, mostly Black and Brown, that have been disproportionately harmed by the failed war on drugs. Due to the complexity of this issue, which is largely systemic, there is no “one size fits all” approach to addressing the root cause. Equity Empowerment is about strengthening communities and creating spaces for collaboration and innovative ideas that come directly from the people. Culture is the driving force behind a community, and its impact can be defined in the conditions within their environment. Taking an in depth look at the culture of a community, helps give a better understanding of the people there and the immediate surroundings. Equity Empowerment is actionable, while social equity has become consistent conversations without an actual plan, or clear definition of what it truly is. Social equity only focuses on the problem, while equity empowerment addresses the problem and provides the solution.